The world marketplace seems to constantly be changing with no rhyme or reason. This often leaves individuals frustrated and wondering how they can ever compete, let alone rise to the top. Here are some tips on how to stay competitive and improve your chances of success when competing in the global business arena.
Step 1: Identify a target market. The intended market in foreign countries may or may not be the same as in the home country. Consider whether a market contains any ethnic or cultural barriers to successful sales. If it does, discard this market and find those with the least obstacles and the most interest.
Step 2: Develop a marketing strategy. Decide how you will reach these prospective customers. The Internet is a relatively easy, convenient, and cost effective marketing technique. A translator installed on your Web pages can convert the content into the prospective customer’s native language.
Step 3: Create easy contact methods. Make it simple and convenient for potential customers to contact you and place orders. Establish an 800 telephone number and set up an email address for customer questions and issues. There is no cost to create the email address and the 800 number costs little compared to the additional business it may generate by letting prospective customers know that you have considered their interests.
Step 4: Run the business 24-7. The 800 line and automated email response should provide basic information to customers day and night. Create messages regarding how to place an order and how to return items. Users can listen/read this information and it may answer their questions. Also, list your call and email return policy, such as saying that all calls and email will be returned within 24 hours or less. This provides you with time to sleep and lets prospective customers know when to expect a response.