Many experts provide tips on how to approach Black Friday shopping but few are as reputable as the Better Business Bureau (BBB). Earlier this week, the consumer advocate agency published some tips on how to be a smart Black Friday shopper. Several of them bear repeating so we are offering them here to reinforce the message. Heed this advice because a smart shopper is a happy shopper.
Step 1: Take Black Friday ads with you on the shopping trip. If you encounter an unexpected price, supplying the ad to the retailer will help resolve any issues.
Step 2: Despite the best efforts of the BBB, some companies still run deceptive, misleading, false, or fraudulent advertisements. Shoppers should be alert so they do not fall for false advertising. Read the fine print for return policies, any final sales, and deals that do not run all day. If a price seems to go to be true, research it further to verify any claims made. Consumers can also report advertising to the BBB for further investigation.
Step 3: Patronize businesses accredited by the BBB. Enroll in the email alerts they offer and “like” these Facebook pages because this may provide you special offers.
Step 4: Take store reward cards on the shopping trip so you do not miss any deals. On this day, retailers may not be able to provide a card if you forget yours. Sharing cards may also not be permitted.
Step 5: Before jumping on a seemingly great deal, research the business history and read customer service reviews online. Inquire about a return policy.
Step 6: When doing online shopping on a comparison Web site, select the site carefully. Visit the BBB Web page to learn more about it. Do an online search to read what other customers have to say about the site. Confirm that the comparison site is secure and make sure the company provides a physical address and a phone number for issue resolution.